Industry executives and analysts say Italian jewellery makers - mostly small, family-run companies - need to restructure and maybe even merge if they are to maintain their top positions in the luxury goods market.īut Buccellati prefers to remain a family business, with Gianmaria’s sons also involved and no outside designers. We might produce less objects but we do not change our quality.” This is something that is a philosophy of our company - quality first. “We would never give up our quality in spite of price. With such detail, a signature ‘Tulle’ ring can take four to six months to make, while a bracelet or a necklace up to two or three years. But Buccellati, which traces its roots back to 1758 when an ancestor set up his atelier, prides itself on traditional techniques to make jewels with gold lace, embellished with detail.īrooches of fruit or flowers boast precious stones while a cascade of diamonds adorns other pieces. Many Italian jewelers bet on innovative technologies to beat fierce competition from India, China and Turkey. “A jewel is not just metal and stone, it is also about all the work that has been put in it.” “At a time when men are going to the moon, you can still make jewellery with techniques that date back from the Renaissance,” 79-year-old designer and company head Gianmaria Buccellati said.
One slip of the saw, and the work must be started again. There are no state-of-the-art machines around, just the workers using traditional handcrafting techniques, some dating from the Renaissance period.Īn artisan cuts out gold leaf shapes using a simple handsaw, while another pierces patterns into fine gold sheets by hand.
Bucellatti, which traces its roots back to 1758 when an ancestor set up his atelier, prides itself on traditional techniques to make jewels with gold lace, embellished with detail. Many Italian jewellers bet on innovative technologies to beat increasing competition from India, China and Turkey. A worker uses traditional handcrafting techniques at the Bucellatti atelier downtown in Milan February 21, 2008.
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